"What does it look like when elite performance meets genuine human connection? We set out to capture exactly that — in just one day, across the streets of Brooklyn and Manhattan, with a small but mighty crew and a whole lot of heart. This campaign was created for Exos — a company that has spent nearly 30 years redefining what it means to coach. For Exos, coaching isn't about barking orders or checking boxes. It's about walking alongside people, helping them unlock what's already inside them, and connecting every dimension of life — mind, body, and purpose — into something unstoppable. We built this piece for a LinkedIn Live event Exos was hosting, and we wanted every frame to feel like what Exos stands for: real people, real progress, real impact. One day. One city. One story worth telling."
Big thanks to the crew:
Produced by: Exos, Josh Currie, JORDAN MAYFIELD
DP: Jordan Mayfield
Editor: Jordan Mayfield
AC: @dngprogression
Sound Engineer: @_zwitzki
Sound Design: Eric Harding
Color: Jordan Mayfield
Line Producer: Nicole Canto
What Is Coaching? — Exos